Pirelli and the team Luna Rossa Challenge have come to an agreement concerning setting up a partnership, which will focus on projects lasting several years: the participation of Luna Rossa in the next edition of the America's Cup in New Zealand in the year 2021.
Pirelli and Prada are going to work as co-sponsors of the boat. The America's Cup - taking place in its 36th edition - is considered to be the oldest still organized sailing regatta, where only the technologically most advanced international boats take part. In the framework of this project several regattas, events and activities with both brands as protagonist are to happen in the period from 2018 to 2021. That means the first two regattas of the America's Cup World Series in the Mediterranean Sea in the year 2019. Three further World Series regattas in Europe, the USA, and Asia in the year 2020. The Prada Cup with the Challenger selection regattas in Auckland/NZ as of January 2021, followed by the 36th edition of the America's Cup presented by Prada, which is scheduled for March 2021. “Pirelli will be the ideal partner for this new challenge in the America's Cup. Due to more than half a century of experience at the highest level of international high-technology sports, the company will be an invaluable asset item in our project. Thus, you can definitely speak of a real cooperation between the team and Pirelli”, comments Patrizio Bertelli, Chairman of Luna Rossa Challenge. “Pirelli has decided in favour of this project, because it will stand for a sportive and technological challenge, which will help Italy and the brand Pirelli to raise international awareness”, adds Marco Tronchetti Provera, Executive Vice President and CEO at Pirelli.